Published as we go.
Notes, brand work and build logs from across the ecosystem. Papers when we have them, dead ends when we hit them. Short and true beats long and hopeful.
Redesigning theanve.com around work, not claims
What we took from the way research labs present themselves — text wordmarks, dated entries, hairlines instead of boxes — and why the stats bar had to go.
Date13 Sep 2026
CategoryNotes
Read6 min
Seven sheets of marks: where the ANVE logo stands
Twenty-nine reference logos, fifteen wordmarks, ten symbols — and the two directions still alive.
The brand system, version one
Type, colour, layout and voice — the rules that hold before the logo does.
One design language for four companies
How Studio keeps four brands recognisably one family without making them the same.
What ANVE is, in one page
The ecosystem, the mission, and the order we're building things in.
Everything, by date
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