One design language for four companies

ANVE is four companies with four audiences. A studio talking to clients, a lab talking to engineers, a lifestyle brand talking to people who want a good hoodie, and a school talking to someone on their first day. They cannot sound identical. They also cannot look like strangers.

Studio's job is the middle of that: one language, four accents.

What's shared

• The typeface. Every company sets its name and its headlines in the same sans. The word "ANVE" is drawn once and never redrawn.
• The paper. The same warm ground, the same ink. A Wear tag and a Labs document should sit on the same desk without arguing.
• The grid and the hairline. Sections separated by a single rule. Nothing boxed unless it's an item.
• The voice rule. Say what exists, date it, don't inflate.

What's allowed to differ

• Imagery. Studio leans on film and stills. Labs on flat diagrams. Wear on product on people. Human Agentic on the people themselves.
• Density. A Labs page can be dense; a Wear page should breathe.
• The italic word. Each company gets to choose which word in its headline is the warm one. It's a small thing, and it's where the personality shows.

One language, four accents.

The test we use is simple: put a page from each company side by side. If you can't tell they're related, the shared parts aren't doing enough. If you can't tell them apart, the allowed differences aren't doing enough. Right now we're closer to the second problem than the first — which is the correct problem to have at the start.